The AI boom continues, and for many people AI still feels like a brand-new technology that suddenly sprouted out of nowhere. Reason enough for us to look at where AI has long accompanied us in everyday life – without us noticing.

The smartphone camera

While taking a great photo used to require expensive gear and expertise, today the perfect shot is just a tap away. Most smartphones have featured sophisticated AI for over a decade – recognising scenes, adjusting focus and optimising exposure.

E-commerce

Online retailers have been using AI for more than 20 years to analyse preferences and shopping behaviour and to generate product recommendations.

Agriculture

Soil conditions and plant growth are analysed precisely, harvest yields and cultivation are optimised. AI is also used in livestock farming to calculate the ideal feed quantity.

Video games

Since the late 1990s, AI has been an integral part of video games. The behaviour of NPCs (non-player characters) in particular is often AI-driven.

Sports forecasts

Match analyses and forecasts are often produced with AI tools. A professional football match can generate up to 3.6 million data points – used for tactics, training and recruitment.

Navigation systems

Modern navigation systems use AI to factor in fuel consumption and live traffic data and suggest the best route in real time.

AI is omnipresent. And the next time the household robot vacuum gets stuck in the rug fringes, you can wink and ask whether the AI takeover really is that close. 😉